Our Story

Creatorcult was born in 2024 from a shared belief that Influencer Marketing needed to work better for Brands.

Having spent over two decades across media, advertising, marketing and digital, our founders had experienced the industry through distinct professional perspectives. Yet both saw the same gaps — short-term thinking, opaque practices, execution without strategy and campaigns being built around creators rather than around the brand problem they were meant to solve.

Creatorcult was built to change that.

From the beginning, our approach has been brand-first — understanding the objective before building the strategy, identifying the right creators and shaping the right content around it. At the same time, we built our operating model around two capabilities that are increasingly critical in creator marketing: Scale and Speed.

Today, Creatorcult has worked with 200+ businesses and brands across industries — from one-time mandates to year-round creator strategies built around specific business challenges. Our work across FMCG, Beauty, Retail, Fashion & Lifestyle, D2C, Health and other categories has earned us industry recognition and strengthened our reputation as a trusted creator marketing partner, with a presence across Mumbai, Delhi and Kolkata.

200+

Brands Served

450+

Campaigns Executed

10L+

Creator Network

22

Team Members

Our Purpose

To help brands navigate the creator economy with greater clarity and turn Influencer Marketing into sustained, meaningful business impact.

We believe creator marketing should move beyond isolated campaigns. Brands need the right knowledge, insight and strategic direction to build influence consistently and effectively over time.

Our Mission

To combine strategy, creator intelligence, content, execution and scale to help brands plan and deliver creator programmes that solve real business challenges and generate measurable outcomes.

Our Leadership

Co-Founder & Director

Shweta Kaushal

Shweta brings 18 years of experience in media sales and revenue leadership prior to starting Creatorcult, having led business and revenue mandates across the East Indian market with organisations including News Nation, Star TV and Reliance BIG. Over the last six years, she has worked closely within the influencer marketing ecosystem, building deep expertise across brand partnerships, creator-led campaigns and revenue growth.

At Creatorcult, Shweta leads business growth and client partnerships with a strong focus on transparency, long-term relationships and brand outcomes. She was recognised as Women Achiever of the Year 2025 by Marketing Mind and is regularly featured across leading publications including Femina, Adgully, Mid-Day and Exchange4Media for her perspectives on media, marketing and the creator economy.

Co-Founder & Director

Sayak Mukherjee

Sayak brings over 20 years of experience across Digital, Branding, Advertising & Strategy. He founded Brandwizz Communications in Kolkata and has worked closely with leading organisations including PwC, Shapoorji Pallonji, Star TV, ABP Group, Ambuja Neotia, Asian Cinemas, IFGL and Apeejay Group. Sayak was also recently inducted as a Jury Member of the esteemed Consumer Complaints Council at ASCI — The Advertising Standards Council of India.

At Creatorcult, Sayak focuses on strategy, systems, campaign architecture and business transformation, helping connect brand objectives with the right creator strategy, content and execution model. He was recognised as Media Professional of the Year 2025 by Marketing Mind and is regularly featured across leading media platforms including IMPACT, Exchange4Media, Mint, Adgully and Moneycontrol for his perspectives on advertising, digital, influencer marketing and the creator economy.

Meet the team

Chhavi Kapoor

Head of Operations

Manisha Patole

Team Lead - Bulk Campaigns

Rohit Jajodia

Brand Consultant

Tarun Kumar

Senior Data Manager

Ritika Pandey

Senior Campaign Manager

Salveen Thomas

Campaign Manager

Saniya Khot

Accounts Executive

Riya Singh

Campaign Manager

Jiya Pandey

Campaign Manager

Priyata Jha

Campaign Executive

Prince Mehta

Campaign Executive

Namrata Patil

Campaign Executive

Papiya Talukdar

Campaign Executive

Vidhi Gupta

Campaign Executive

Sneha Yadav

Campaign Executive

Why Choose Creatorcult

01

Brand-First Thinking.

We begin with the brand objective, not a creator list — shaping strategy, content and creator selection around the problem we are solving.

02

Scale & Speed.

Our systems, processes and creator network allow us to execute campaigns at high volume and fast turnaround, without losing control over quality.

03

Deep Industry Knowledge.

With decades of experience across media, advertising, digital and influencer marketing, we understand both sides of the ecosystem — brands and creators.

04

Strategy to Execution.

From planning and creator discovery to content, campaign management and measurement, we bring the entire creator journey together under one approach.

05

National Reach. Local Understanding.

With teams across Mumbai, Delhi and Kolkata and access to creators across markets, languages and categories, we combine national scale with regional relevance.

06

Built for Outcomes.

We look beyond reach and creator numbers — focusing on how influencer marketing can contribute to brand, communication and business objectives.

Awards & Recognition

Our work has been recognised across leading marketing, advertising and influencer-industry platforms — celebrating creativity, strategy, execution and impact.